Melodievb/dart391b

Starting to try to sell the textile works I make and thinking about the personal research I briefly talked about in my info page, I design this tag to send with my first official order. I thought it would be a good idea to name it simply “scarf made out of red wool”, without adding anything else than its own personality. I guess that branding strategies are ways to make people buy things for what they represent instead of what they truly are. Talking about how I made it, for whom, where, all this on a separate sheet of paper instead of sewing a tag  into the artifact, is the way I found to let the consumer’s appropriation takes all the space since I am done with it. Even though branding is a way to recognize our pairs into the mass, letting the product blank of any kind of tags is a way to leave the product’s esthetic and meaning talk for itself. To my opinion, a good design shouldn’t need any marketing trick to be recognized. Moreover, it brings people to talk to each other in order to be able to know where it is from instead of saying it with a tag.