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I really enjoyed this assigned reading although I found it hypocrite in a certain manner. I focused in those following elements:
What is a need? When they say that designers are “centrally concerned about satisfying the needs of users” I wonder what kind of needs they are referring.
They say that a design “is evaluated according to how well it blends aesthetic beauty with an elegant functionality and ease of use. Then I reminded what Rhona told us about what is a good design and I thought about the example of a white porcelain dishes set ad the fact that plain neutral colors and pure lines were sustainable design because they will fashionably last forever.
In the passage where they define what ethnography is for, I wondered if to create “new product ideas that satisfy needs consumers did not know they had.” was not the roots of hyper-consumerism.
Just after this paragraph, they talked about the use of design in functionality of daily things such as pull/push doors and I realized that it was much more important to me than anything else even though I want to specialize in graphic design area. Ironic, isn’t?
I also asked to myself a lot of questions about the impact of manufactured products on ornamentation and advertisement’s development.
I also noted to myself that I should go to search on de Certeau’s work because it seems very interesting.
The approach of experimental psychology and participation design interested me a lot but my concern is still that it is meant to make people buy more instead of make them feel better and live better…
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